Sunday, 17 June 2012

A Way of Life

Photograph by Edd Casey


From Left to Right: Jessica-Hope Booth, Jack Cross, Ian Matthews, Hannah Nicholas, Jordan Simms, Kimberley Emby
An exploration into the theatrical potential of aspects of ‘coffee culture’ and the coffee house as a liminal space.
And I quote, ‘A coffee-house exists to sell coffee, but the coffee-house cannot simply be reduced to this retail function. In his Dictionary, Samuel Johnson defined a coffee house as ‘A house of entertainment where coffee is sold, and the guests are supplied with newspapers.’ More than a place that sells coffee, Johnson suggests, a coffee house is also an idea, a way of life, a mode of socialising, a philosophy,’[1] end quote, Markman Ellis, 2004.
It becomes necessary to acknowledge that this exploration is not just about the coffee, and it speaks about coffee culture primarily in relation to the coffee house rather than for home consumption, as an integral part of home consumption is the beverage itself.
By focusing on the coffee house, liminality becomes particularly interesting to consider as it refers to the idea of the ‘in-between’, something which is temporal, in this case the act of having a coffee in a coffee house. The coffee house becomes this ‘third space’, with major coffee franchises presenting it commonly as that in between the home and work place.
However, this concept of ‘the third space’ doesn’t acknowledge what it is about if the exploration into coffee culture, specifically in relation to the coffee house, is not just about the coffee.
In its inception, the coffee house competed greatly with other popular social spaces, becoming considered a ‘non alcoholic tavern’. And I quote ‘If a library is designed to encourage privacy and to keep people out of each other’s way, taverns are designed for just the opposite purpose,’[2] end quote, Robert Sommer, 1969. These liminal spaces which are designed for social interaction suggest that, returning to the coffee house, coffee culture is about humanity, rather than the material substance. Considering this importance of interaction, the realms of sociology and psychology become interesting as a means of accessing the theatre within this culture, as, and I quote, ‘there is more than a little theatricality in ordinary human conduct’[3] end quote, McCall and Simmons, 1966.
Looking to psychology and sociology as a means of understanding the theatre present in coffee house culture, it becomes clear how specifically this space becomes of interest. The coffee house becomes, to return to Johnson’s definition, a liminal everyday house of entertainment or an everyday theatre, whose inhabitants become a collective of audience and performers of coffee culture, and their interactions and ordinary human conduct become the performance. Thus, essentially, the everyday space of the coffee house provides a stage off of which people can, and I quote, ‘affirm identity, express values, or affirm social ties.[4] End quote, Catherine M. Tucker, 2010. 
It becomes clear that, when considering liminality, one must be prepared to accept cohabiting polar opposites. To define a coffee house as an everyday theatre places the word everyday, and thus refers to notions of the expected reality, in connection with the word theatre, which traditionally can be considered that which is not real.
And I quote  When referring to the phenomenon of everyday life, the great French sociologist and philosopher Henri Lefebvre was fond of mentioning G. W. F. Hegel’s maxim ‘The familiar is not necessarily the known’,[5] end quote, Michael E. Gardiner, 2000.
The coffee house as a ‘familiar’ space has housed events which are ‘not necessarily the known,’ including political debates, the use of prostitution to lure in customers, artistic or scientific discovery and free social expression.
The existence of such events in the coffee house once again reinforces this concept of liminality, this time in the shifting between the ordinary and the extra-ordinary or unpredictable, which acts as a further aspect of the coffee house which demonstrates a strong theatrical potential.
Within theatre, the element of surprise, or the unpredictability of the live art form, is what continues to maintain the attention of audiences. Maybe it is also this which attracts ’audiences’ to coffee houses.
The reason for visiting a coffee house is explored with the material substance of coffee acting as a secondary reason, and we are reminded of the idea that it is a way of life and a mode of socialising, with major reasons for this activity including that of social interaction and individual enjoyment. However, one cannot forget the importance this activity plays as a ritual, and the attention which is given to coffee’s preparation and enjoyment. Baristas in coffee shops are often presented with precise orders such as and I quote ‘a decaf single grande extra vanilla two percent extra caramel 185-degree with whipped cream caramel macchiato,’ end quote, Taylor Clark, 2008.  
Specifically considering ritual, it instinctively appears in the realm of the extra ordinary, whilst if we consider ritual in relation to the act of having a coffee its everyday qualities become more apparent and it takes on the appearance of routine. This concept makes ritual part of the everyday, and thus familiar, again demonstrating this liminal cohabitation of polar opposites. This connection further highlights how theatre and the everyday are intrinsically connected, due to the role that ritual often plays in the theatre of practitioners such as Grotowski and Turner. One can question if human behaviour is also in this in-between space. Is theatrical behaviour, or acting, and that of the everyday also interconnected?
And I quote, ‘Acting, like all “simple” Anglo-Saxon words, is ambiguous – it can mean doing things in everyday life, or performing on the stage or in a temple. It can take place in ordinary time or in extraordinary time. It may be the essence of sincerity or it may be the essence of pretence – when one “plays a part” in order to conceal or dissimulate.’[6] End quote, Victor Turner, 1982. 
Thus, this in between nature of coffee house culture becomes apparent, as it exists between home and work place, everyday familiarity and the unknown and is a space where this in between acting can naturally occur.
Lefebvre writes, and I quote ‘we are now entering the vast domain of the illusory reverse image. What we find is a false world; firstly because it is not a world, and because it presents itself as true, and because it mimics real life closely in order to replace the real by its opposite. This is the ‘world’ of most films, most of the press, the theatre, the music hall: of a large sector of leisure activities,’[7] end quote, Henry Lefebvre, 1991.
Although it primarily appears as if it is the everyday life, in this case the coffee house and coffee culture, being explored through the illusory reverse image, in this case the theatre, it becomes possible to consider the coffee house culture as both of these concepts, or something which belongs in the liminal space between them.
The term illusory, from illusion, is of particular interest in relation to both the psychology and sociology of this culture and space. Considering human conduct and behaviour, this concept of illusion in a psychological sense has connections to Jung’s theory of personality and the collective subconscious, where archetypal figures exist for us all to draw from as blueprints for behaviour. The word illusion is used here to explain the human tendency to alter themselves in relation to their environment and situation, by, as Jung suggests, drawing from these archetypal figures to adapt their character or social mask. This results in the presentation of an illusory self or a character.
On the other hand the reference to coffee culture as a means of affirming identity implies that it is possible for a whole variety of differences to co-exist within it and it acts as space which accepts individual expression.  Thus, psychologically speaking in terms of individual identity, the coffee house becomes a space which allows for the expression of something in between this illusory pretence and the essence of sincerity.
This liminal space between the concepts of illusion and reality also exists in relation to the social aspects of this culture. Sociologically considering human behaviour, the terms audience and performer in relation to a coffee house provides a concrete connection between this culture and the theatre. In the coffee house the common activity aptly titled people watching is what makes behaviour of particular interest.
The actions and interactions draw the attention of the audience to the performer acting them, as will a dynamic entrance or exit. The baristas are also often referred to as showmen or artists, ‘performing to their audience’ the art of making a coffee.  
The word illusion in this sense could refer to the audience often only catching glimpses of behaviour, moments of interaction and fragments of conversation. Natural human intuitiveness thus causes the consequential audience of the coffee house to engage their imagination and create from these fragments an entire story in order to make sense of their environment; essentially this can be considered an invention or illusion.
Whilst this considers coffee culture’s theatrical potential of individual, in terms of identity and behaviour, the potential of coffee as a social lubricant, or a stimulant for social interaction, is what provides a large aspect of its theatricality.
I quote ‘Interacting with other people is a sometimes perilous, often boring, always effortful venture. Seldom thoroughly satisfying, such interaction nevertheless remains the constant lot and recurring hope of individuals everywhere,’[8] end quote McCall and Simmons, 1966. 
The coffee house can almost be viewed as an excuse for interaction, a reason to realise this recurring hope and spend time with another person. Although the interaction can vary greatly, depending largely on the impulse behind visiting the coffee house, its importance is what allows a parallel to be drawn with the theatre.
Affirming social ties, as a noted factor of coffee house culture, becomes further interesting in relation to the expression of individuality, when one considers the implications of co-existing differences interacting with one another in a shared space. The concept of the coffee house as this space to come together runs parallel to that of the theatre, becoming almost an in between place which belongs to no individual and thus is liminal in terms of who’s, for want of a better word, territory it is. 
And I quote, ‘Almost every commentator on the espresso bars noted the composition of the customers, a mixture that seemed conspicuously new and different. They observed how apparently prosperous working class men and women, often notably young, mingled with the higher echelons of the middle classes: a provocatively promiscuous mixture for the period. The espresso bars also catered to a strikingly cosmopolitan crowd, composed of people of different races and cultures, again mixing freely and in equality,’[9] end quote, Markman Ellis, 2004.
Hypothetically, the coffee house can further be considered liminal in its creation of a small world, where, temporarily, all its inhabitants, are in some sense connected, belonging to the same space, time and culture. It seems that the concept of individual identity in a collective format is much more open than perhaps in other social spheres, similar to the theatre.
Not only abundant in interaction the coffee house becomes, and I quote, “the ideal place for people who want to be alone but need company to do it,”[10] end quote, Alfred Poger in Mark Pendergrast, 2010.
Thus we are reminded that coffee culture and the coffee house are not just about the coffee, but, as with the theatre, about the people.
Thank you.
Bibliography
Books
Allen, Stewart Lee. The Devil’s Cup: Coffee, The Driving Force in History. Great Britain: Canongate Books Ltd., 2000.
Bachelard, Gaston. The Poetics of Space: The Classic Look at How we Experience Intimate Places. USA: Beacon Press, 1992.
Barba, Eugenio and Savarese, Nicola. A Dictionary of Theatre Anthropology: The Secret Art of the Performer. London: Routledge, 1991.
Behar, Howard. It’s Not About the Coffee: Lessons on Putting People First from a Life at Starbucks. New York: Penguin, 2009.
Brown, C. H. Understanding Society: An Introduction to Sociological Theory. London: John Murray Ltd, 1979.
Clark, Taylor. Starbucked. Great Britain: Sceptre, 2008.
Climenhaga, Royd. Pina Bausch. Oxon: Routledge, 2009.
Delgado, Maria. Federico Garcia Lorca. London and New York: Routledge, 2009.
Edwards, Gwynne. Lorca: The Theatre Beneath the Sand. Great Britain: Marion Boyars Publishers, 1980.
Ellis, Markman. The Coffee House: A Cultural History. Great Britain: Weidenfeld & Nicolson, 2004.     
Gardiner, Michael E.  Critiques of Everyday Life. London: Routledge, 2000.
Gómez-Peña, Guillermo. Ethno-Techno. UK: Routledge, 2005.
Hyde, Maggie and McGuiness, Michael. Jung: A Graphic Guide. UK: Icon Books Ltd, 2008.
Jung, C. G. Four Archetypes. UK: Routledge, 2003.
Jung, C. G. Psychological Types. London: Routledge, 1992.
Krech, David, Crutchfield, Richard S. and Ballachey, Egerton L. Individual in Society. USA: McGraw Hill Book Company, 1962.
Lefebvre, Henri. Critique of Everyday Life Volume 1: Introduction. London: Verso, 1991.
McCall, George J. and Simmons, J. L.  Identities and Interactions. New York: The Free Press, 1966.
Pendergrast, Mark. Uncommon Grounds: The History of Coffee and How it Transformed the World. New York: Basic Books, 2010.
Rudlin, John. Commedia dell’ Arte an Actor’s Handbook. London/ New York: Routledge, 1994.
Sommer, Robert. Personal Space: The behavioural basis of design. New Jersey: Prentice Hall, 1969.
Staniewski, Wlodzimierz. Hidden Territories: The Theatre of Gardzienice. London: Routledge, 2004.
Tucker, Catherine M. Coffee Culture: local experiences, global connections. Oxon: Taylor & Francis, 2010.
Turner, Victor. From Ritual to Theatre: The Human Seriousness of Play. New York: PAJ Publications, 1982.
Wild, Antony. Black Gold: A Dark History of Coffee. London: Harper Perennial, 2005


[1] Markman Ellis, The Coffee House: A Cultural History: Preface, (Great Britain, Weidenfeld & Nicolson, 2004) p. xi
[2] Robert Sommer, Personal Space: The behavioural basis of design (New Jersey, Prentice Hall, 1969) p.1220
[3] George J. McCall and J. L. Simmons, Identities and Interactions (New York, The Free Press, 1966) p. 57
[4] Catherine M. Tucker, Coffee Culture: local experiences, global connections, (Oxon, Taylor & Francis, 2010) p. 6 & 7
[5] Michael E. Gardiner, Critiques of Everyday Life, (London, Routledge, 2000) p. 1
[6] Victor Turner, From Ritual to Theatre: The Human Seriousness of Play, (New York, PAJ Publications, 1982) p. 102
[7]Henri Lefebvre, Critique of Everyday Life Volume 1: Introduction, (London, Verso, 1991) P. 84
[8] George J. McCall and J. L. Simmons, Identities and Interactions (New York, The Free Press, 1966) p. 1
[9] Markman Ellis, The Coffee House: A Cultural History: Preface, (Great Britain, Weidenfeld & Nicolson, 2004) p. 233
[10] Alfred Poger in Mark Pendergrast, Uncommon Grounds: The History of Coffee and How it Transformed the World, (New York, Basic Books, 2010) p. 342